As one of the original foundations of systematic innovation, discovery-driven growth remains a powerful framework for building new ventures. In this video interview, Rita McGrath sits down with Ron Pierantozzi to explore how the method was brought to life in practice and used to drive meaningful innovation results. Their conversation highlights a critical insight: different stages of venture maturity demand different tools, disciplines, and decision-making models. Today, they work together to help organizations apply these principles and unlock more effective paths to growth.