Our Approach

Working collaboratively we assist intact business development teams to navigate through the uncertainties of new ventures.


Business development teams learn how to evaluate and manage uncertainty allowing companies to capture the upside while limiting the downside potential to turn apparently risky investments into blockbuster opportunities.

Our Belief

We have built our practice around one axiom: ‘uncertainty harbors opportunity, we just have to learn how to manage it”.

Recent Work

Discovery Driven Growth

Alex Van Putten on Discovery Driven Growth

Ian MacMillan: Knowledge@Wharton

McGrath and MacMillan: The only plan is to learn as you

Consumer Leverage Exposure

Professor Ian MacMillan: Measuring Consumer Leverage Exposure