MENU
NEW YORK, USA
( 10:31 AM )
CLOSE
General Inquiries
MENU
NEW YORK, USA
( 10:31 AM )
CLOSE
General Inquiries
(01)
Uncertainty harbors opportunity. We just have to learn how to manage it.
Cameron & Associates brings together the foremost leaders in corporate entrepreneurial research, change management, R&D, business development, and quantitative analysis.
Cameron & Associates brings together the foremost leaders in corporate entrepreneurial research, change management, R&D, business development, and quantitative analysis.
OUR APPROACH
Uncertainty harbors opportunity, you just have to learn how to manage it.
Our partners combine Wharton research expertise with seasoned business leadership, bringing deep operational experience to every engagement.
We equip business development teams to rigorously evaluate and manage uncertainty so they can capture the upside, protect the downside, and turn seemingly risky investments into blockbuster opportunities.
TRUSTED BY LEADING COMPANIES
OUR EXPERTISE
Bridging business development teams with future growth opportunities.
Bridging business development teams with future growth opportunities.
01
Innovation Competency
Build a sustainable innovation capability within your organization. We help intact teams learn how to evaluate and manage uncertainty systematically.
[
COMPETENCY
]
[
TEAMS
]
[
CULTURE
]
[
]
[
]
[
]
02
Growth Strategy
Full-service support from ideation and strategy development through commercialization. We help you build and manage a portfolio of high-growth opportunities.
[
STRATEGY
]
[
IDEATION
]
[
COMMERCIALIZATION
]
[
]
[
]
[
]
03
Opportunity Engineering
Using Real Options and Discovery-Driven Planning to systematically engineer risk out of uncertain opportunities and pursue high-payoff innovations.
[
REAL OPTIONS
]
[
VALUATION
]
[
RISK MANAGEMENT
]
[
]
[
]
[
]
04
Executive Education
Faculty at Wharton, Columbia, Duke CE, and Melbourne Business School. Programs on innovation, corporate entrepreneurship, and strategic growth.
[
WHARTON
]
[
TRAINING
]
[
LEADERSHIP
]
[
]
[
]
[
]
Innovation Competency
Build a sustainable innovation capability within your organization. We help intact teams learn how to evaluate and manage uncertainty systematically.
[
COMPETENCY
]
[
TEAMS
]
[
CULTURE
]
[
]
[
]
[
]
Growth Strategy
Full-service support from ideation and strategy development through commercialization. We help you build and manage a portfolio of high-growth opportunities.
[
STRATEGY
]
[
IDEATION
]
[
COMMERCIALIZATION
]
[
]
[
]
[
]
Opportunity Engineering
Using Real Options and Discovery-Driven Planning to systematically engineer risk out of uncertain opportunities and pursue high-payoff innovations.
[
REAL OPTIONS
]
[
VALUATION
]
[
RISK MANAGEMENT
]
[
]
[
]
[
]
Executive Education
Faculty at Wharton, Columbia, Duke CE, and Melbourne Business School. Programs on innovation, corporate entrepreneurship, and strategic growth.
[
WHARTON
]
[
TRAINING
]
[
LEADERSHIP
]
[
]
[
]
[
]
01
Innovation Competency
Build a sustainable innovation capability within your organization. We help intact teams learn how to evaluate and manage uncertainty systematically.
[
COMPETENCY
]
[
TEAMS
]
[
CULTURE
]
[
]
[
]
[
]
02
Growth Strategy
Full-service support from ideation and strategy development through commercialization. We help you build and manage a portfolio of high-growth opportunities.
[
STRATEGY
]
[
IDEATION
]
[
COMMERCIALIZATION
]
[
]
[
]
[
]
03
Opportunity Engineering
Using Real Options and Discovery-Driven Planning to systematically engineer risk out of uncertain opportunities and pursue high-payoff innovations.
[
REAL OPTIONS
]
[
VALUATION
]
[
RISK MANAGEMENT
]
[
]
[
]
[
]
04
Executive Education
Faculty at Wharton, Columbia, Duke CE, and Melbourne Business School. Programs on innovation, corporate entrepreneurship, and strategic growth.
[
WHARTON
]
[
TRAINING
]
[
LEADERSHIP
]
[
]
[
]
[
]
5
5
US PATENTS HELD
5
5
US PATENTS HELD
5
5
US PATENTS HELD
00
00
BOOKS PUBLISHED
00
00
BOOKS PUBLISHED
00
00
BOOKS PUBLISHED
15+
15+
YEARS EXPERIENCE
15+
15+
YEARS EXPERIENCE
15+
15+
YEARS EXPERIENCE
80+
80+
FORTUNE 500 CLIENTS
80+
80+
FORTUNE 500 CLIENTS
80+
80+
FORTUNE 500 CLIENTS
OUR METHODOLOGY
Where academic research meets business reality.
Where academic research meets business reality.
How we Work
HOW WE WORK
Discovery-Driven Planning
Traditional planning assumes you can predict outcomes for uncertain ventures—but you can't. Discovery-Driven Planning turns assumptions into testable hypotheses, helping you learn fast while controlling costs. Capture upside potential while limiting downside exposure through systematic checkpoints and staged investment.
SELECTED WORKS
Innovate without risk to unlock tomorrow's digital possibilities.
Innovate without risk to unlock tomorrow's digital possibilities.
Brand Strategy Building from inside
Media
OUR FEEDBACK
What our clients say about partnering with Cameron & Associates.
What our clients say about partnering with Cameron & Associates.
05 Reviews
“I have worked with Cameron Partners for years across different specialty materials companies, and before their work, we were killing promising projects too early because they couldn't pass traditional NPV analysis. Their Opportunity Engineering approach provided us with a rigorous framework for managing uncertainty rather than running from it. We are developing projects that would otherwise have been passed over, including a $1 billion opportunity.”
Dr. Thierry Materne
CTO, SCR – Sibelco NV
"Cameron fundamentally changed how our leadership team thinks about early-stage innovation investments. They gave us the language and the tools to have honest conversations about uncertainty without defaulting to 'no.' After twenty years of watching good ideas die in committee, that's been transformative."
Anantha Desikan
CTO ICL Group Ltd.
"Before Opportunity Engineering, our leadership team struggled to align on innovation investments. Everyone had different assumptions, different risk tolerances, and different ways of framing the opportunity. OE gave us a shared framework and a common language. For the first time, we could have productive debates grounded in the same logic—surfacing assumptions, testing scenarios, and agreeing on before committing capital.”
Rob Spencer
Former Chief Innovation Officer, CHEP Limited
“Ron Pierantozzi and Alex van Putten are two field tested innovation wizards who actually DO innovation. Need to frame, engineer, and execute a difficult innovation project? They'll roll up their sleeves, do the work with you, and stay until it's done right. The kind of people who turn "this will never work" into "how did they pull that off?"
Peter Mulford
Chief Al Officer (CAIO), EVP BTS Group AB
"As COO of an early-stage, investor-backed medical services company, we use the principles of OE every day to guide development and market strategy. We work in a world of assumptions that we test as best we can before committing resources. The Cameron analytic software is invaluable to our continued growth because it moves decisions from gut feel to a transparent discussion with defined probabilistic valuation targets."
John G. Duke
COO PsycHealth, Inc.
“I have worked with Cameron Partners for years across different specialty materials companies, and before their work, we were killing promising projects too early because they couldn't pass traditional NPV analysis. Their Opportunity Engineering approach provided us with a rigorous framework for managing uncertainty rather than running from it. We are developing projects that would otherwise have been passed over, including a $1 billion opportunity.”
Dr. Thierry Materne
CTO, SCR – Sibelco NV
"Cameron fundamentally changed how our leadership team thinks about early-stage innovation investments. They gave us the language and the tools to have honest conversations about uncertainty without defaulting to 'no.' After twenty years of watching good ideas die in committee, that's been transformative."
Anantha Desikan
CTO ICL Group Ltd.
"Before Opportunity Engineering, our leadership team struggled to align on innovation investments. Everyone had different assumptions, different risk tolerances, and different ways of framing the opportunity. OE gave us a shared framework and a common language. For the first time, we could have productive debates grounded in the same logic—surfacing assumptions, testing scenarios, and agreeing on before committing capital.”
Rob Spencer
Former Chief Innovation Officer
“Ron Pierantozzi and Alex van Putten are two field tested innovation wizards who actually DO innovation. Need to frame, engineer, and execute a difficult innovation project? They'll roll up their sleeves, do the work with you, and stay until it's done right. The kind of people who turn "this will never work" into "how did they pull that off?"
Peter Mulford
Chief Al Officer, EVP BTS Group AB
"As COO of an early-stage, investor-backed medical services company, we use the principles of OE every day to guide development and market strategy. We work in a world of assumptions that we test as best we can before committing resources. The Cameron analytic software is invaluable to our continued growth because it moves decisions from gut feel to a transparent discussion with defined probabilistic valuation targets."
John G. Duke
COO PsycHealth, Inc.
“I have worked with Cameron Partners for years across different specialty materials companies, and before their work, we were killing promising projects too early because they couldn't pass traditional NPV analysis. Their Opportunity Engineering approach provided us with a rigorous framework for managing uncertainty rather than running from it. We are developing projects that would otherwise have been passed over, including a $1 billion opportunity.”
Dr. Thierry Materne
CTO, SCR – Sibelco NV
"Cameron fundamentally changed how our leadership team thinks about early-stage innovation investments. They gave us the language and the tools to have honest conversations about uncertainty without defaulting to 'no.' After twenty years of watching good ideas die in committee, that's been transformative."
Anantha Desikan
CTO ICL Group Ltd.
"Before Opportunity Engineering, our leadership team struggled to align on innovation investments. Everyone had different assumptions, different risk tolerances, and different ways of framing the opportunity. OE gave us a shared framework and a common language. For the first time, we could have productive debates grounded in the same logic—surfacing assumptions, testing scenarios, and agreeing on before committing capital.”
Rob Spencer
Former Chief Innovation Officer
“Ron Pierantozzi and Alex van Putten are two field tested innovation wizards who actually DO innovation. Need to frame, engineer, and execute a difficult innovation project? They'll roll up their sleeves, do the work with you, and stay until it's done right. The kind of people who turn "this will never work" into "how did they pull that off?"
Peter Mulford
Chief Al Officer, EVP BTS Group AB
"As COO of an early-stage, investor-backed medical services company, we use the principles of OE every day to guide development and market strategy. We work in a world of assumptions that we test as best we can before committing resources. The Cameron analytic software is invaluable to our continued growth because it moves decisions from gut feel to a transparent discussion with defined probabilistic valuation targets."
John G. Duke
COO PsycHealth, Inc.
FAQ'S
Have questions?
Have questions?
05 Questions
Still got more questions?
Reach out to us any time, we would love to have a conversation with you.
WHAT MAKES YOUR APPROACH DIFFERENT FROM TRADITIONAL INNOVATION CONSULTING?
HOW DOES DISCOVERY-DRIVEN PLANNING WORK?
WHAT TYPES OF COMPANIES DO YOU WORK WITH?
WHAT IS OPPORTUNITY ENGINEERING?
WHAT MAKES YOUR APPROACH DIFFERENT FROM TRADITIONAL INNOVATION CONSULTING?
HOW DOES DISCOVERY-DRIVEN PLANNING WORK?
WHAT TYPES OF COMPANIES DO YOU WORK WITH?
WHAT IS OPPORTUNITY ENGINEERING?
WHAT MAKES YOUR APPROACH DIFFERENT FROM TRADITIONAL INNOVATION CONSULTING?
HOW DOES DISCOVERY-DRIVEN PLANNING WORK?
WHAT TYPES OF COMPANIES DO YOU WORK WITH?
WHAT IS OPPORTUNITY ENGINEERING?
OUR INSIGHTS
Latest Insights & Industry Trends from Our Team
Latest Insights & Industry Trends from Our Team
Nov 19, 2019
The Imagination Premium: an anticipative performance metric - White Paper
Nov 19, 2019
The Imagination Premium: an anticipative performance metric - White Paper
Nov 19, 2019
The Imagination Premium: an anticipative performance metric - White Paper
Jul 25, 2018
A Blueprint for Building Entrepreneurial Organizations
Jul 25, 2018
A Blueprint for Building Entrepreneurial Organizations
Jul 25, 2018
A Blueprint for Building Entrepreneurial Organizations
Jul 17, 2019
Does Wall Street buy your growth story? For how long? - White Paper
Jul 17, 2019
Does Wall Street buy your growth story? For how long? - White Paper
Jul 17, 2019
Does Wall Street buy your growth story? For how long? - White Paper
Contact Us
Contact Us
Contact Us
Contact Us
Contact Us