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Video
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Discovery Driven Growth

Discovery Driven Growth

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person holding black smartphone
person holding black smartphone

Discovery Driven Planning: How to Manage Uncertainty and Innovate Faster

YEAR
2018
YEAR
2018
YEAR
2018
PARTNER
Brambles
PARTNER
Brambles
PARTNER
Brambles
TOPICS

Innovation

Growth

Risk

TOPICS

Innovation

Growth

Risk

TOPICS

Innovation

Growth

Risk

Play Media

2025

Play Media

2025

Play Media

2025

MEDIA

Rob Spencer sits down with Alex van Putten, Wharton Professor and expert in Discovery Driven Planning. Together they explore how to navigate the risks of innovation in large organizations, prioritize learning over execution, and use low-cost experimentation to turn uncertainty into a competitive advantage.

a person holding a cell phone with an amg entertainment app on the screen
a person holding a cell phone with an amg entertainment app on the screen
a person holding a cell phone with an amg entertainment app on the screen
a person holding a cell phone in front of a laptop
a person holding a cell phone in front of a laptop
a person holding a cell phone in front of a laptop
person holding black android smartphone
person holding black android smartphone
person holding black android smartphone
THE SOLUTION

Unlike conventional planning, which assumes you have enough data to predict a precise outcome, DDP operates on the premise that you must "plan to learn" before you "plan to execute." The process relies on five key disciplines, starting with a "reverse income statement"—determining the required profit first and working backward to see if the math makes sense—followed by a rigorous assumption checklist. Instead of releasing all funding at once, the approach uses milestone-based funding, where resources are only released as key assumptions are validated and uncertainties are converted into facts, effectively allowing organizations to "fail cheap" and pivot quickly.

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