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NEW YORK, USA
( 10:31 AM )
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General Inquiries
OUR FIRM
For over 20 years, Cameron & Associates has helped organizations transform uncertainty into competitive advantage. Our firm was founded on a simple but powerful insight: uncertainty harbors opportunity—we just have to learn how to manage it.
We are a strategic consultancy bridging the gap between academic rigor and corporate growth.
We've developed Opportunity Engineering: a methodology integrating Real Options Theory, Discovery-Driven Planning, and our proprietary Total Imagination Premium (TIP) framework, to give leadership teams the analytical foundation and practical tools for confident decisions about uncertain investments.
10
10
US PATENTS HELD
10
10
US PATENTS HELD
10
10
US PATENTS HELD
00
00
BOOKS PUBLISHED
00
00
BOOKS PUBLISHED
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BOOKS PUBLISHED
15+
15+
YEARS EXPERIENCE
15+
15+
YEARS EXPERIENCE
15+
15+
YEARS EXPERIENCE
80
80
FOURTUNE 500 COMPANIES
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80
FOURTUNE 500 COMPANIES
80
80
FOURTUNE 500 COMPANIES
TRUSTED BY LEADING BRANDS
WHY CHOOSE US
We treat innovation like real options—stage, learn, and invest with confidence.
We treat innovation like real options—stage, learn, and invest with confidence.
We treat innovation like real options—stage, learn, and invest with confidence.
We quantify uncertainty (not guess it) using advanced simulations to capture upside optionality.
We quantify uncertainty (not guess it) using advanced simulations to capture upside optionality.
We quantify uncertainty (not guess it) using advanced simulations to capture upside optionality.
We replace rigid NPV “go/no-go” decisions with clear decision gates that preserve flexibility.
We replace rigid NPV “go/no-go” decisions with clear decision gates that preserve flexibility.
We replace rigid NPV “go/no-go” decisions with clear decision gates that preserve flexibility.
We’re proven and fast—20+ years of Fortune 500 work, with board-ready guidance in 6–10 weeks.
We’re proven and fast—20+ years of Fortune 500 work, with board-ready guidance in 6–10 weeks.
We’re proven and fast—20+ years of Fortune 500 work, with board-ready guidance in 6–10 weeks.
Smarter. Faster. Work, reimagined.
Smarter. Faster. Work, reimagined.
Smarter. Faster. Work, reimagined.
Redefining how work happens.
Redefining how work happens.
Redefining how work happens.
OUR PROCESS
HOW WE WORK TOGETHER
HOW WE WORK TOGETHER
03 Steps
Step 01
Discovery
Time
WEEKS 1-2
Step 01
Discovery
Time
WEEKS 1-2
Step 01
Discovery
Time
WEEKS 1-2
Step 02
Opportunity Framing
Time
WEEKS 2-3
Step 02
Opportunity Framing
Time
WEEKS 2-3
Step 02
Opportunity Framing
Time
WEEKS 2-3
Step 03
Quantitaive Modeling
Time
WEEK 2-4
Step 03
Quantitaive Modeling
Time
WEEK 2-4
Step 03
Quantitaive Modeling
Time
WEEK 2-4
TEAM MEMBERS
Get to know the innovative minds behind everything we do
Get to know the innovative minds behind everything we do
03 Members
Our Leadership
IAN MCMILLEN - Managing Partner, Emeritus
Ian is the creator of Discovery-Driven Planning and a foundational voice in corporate entrepreneurship. Former Academic Director of Wharton’s Snider Center and a longtime professor, his books and research form the backbone of our Opportunity Engineering approach.
IAN MCMILLEN - Managing Partner, Emeritus
Ian is the creator of Discovery-Driven Planning and a foundational voice in corporate entrepreneurship. Former Academic Director of Wharton’s Snider Center and a longtime professor, his books and research form the backbone of our Opportunity Engineering approach.
IAN MCMILLEN - Managing Partner, Emeritus
Ian is the creator of Discovery-Driven Planning and a foundational voice in corporate entrepreneurship. Former Academic Director of Wharton’s Snider Center and a longtime professor, his books and research form the backbone of our Opportunity Engineering approach.
RON PIERANTOZZI - Managing Partner
Ron blends business strategy and deep tech credibility, shaped by 30 years at Air Products leading R&D and building new global opportunities. He holds 32 U.S. patents, teaches OE (Wharton/Babson), and has published in HBR and MIT Sloan.
RON PIERANTOZZI - Managing Partner
Ron blends business strategy and deep tech credibility, shaped by 30 years at Air Products leading R&D and building new global opportunities. He holds 32 U.S. patents, teaches OE (Wharton/Babson), and has published in HBR and MIT Sloan.
RON PIERANTOZZI - Managing Partner
Ron blends business strategy and deep tech credibility, shaped by 30 years at Air Products leading R&D and building new global opportunities. He holds 32 U.S. patents, teaches OE (Wharton/Babson), and has published in HBR and MIT Sloan.
ALEX VAN PUTTEN - Managing Partner
Alex pairs entrepreneurial instinct with corporate rigor, with leadership experience across finance and innovation investing. A 20-year Wharton faculty veteran, he advises leaders on building balanced innovation portfolios and co-authored Unlocking Opportunities for Growth, with work featured in HBR.
ALEX VAN PUTTEN - Managing Partner
Alex pairs entrepreneurial instinct with corporate rigor, with leadership experience across finance and innovation investing. A 20-year Wharton faculty veteran, he advises leaders on building balanced innovation portfolios and co-authored Unlocking Opportunities for Growth, with work featured in HBR.
ALEX VAN PUTTEN - Managing Partner
Alex pairs entrepreneurial instinct with corporate rigor, with leadership experience across finance and innovation investing. A 20-year Wharton faculty veteran, he advises leaders on building balanced innovation portfolios and co-authored Unlocking Opportunities for Growth, with work featured in HBR.
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