The End of Competitive Advantage

Strategy expert and Columbia Business School professor Rita Gunther McGrath takes on one of most fundamental and recognized notions in strategy: that of sustainable competitive advantage. She argues this can no longer be the Holy Grail for companies because in a constantly changing environment, deeply ingrained structures and systems designed to extract value actually become a liability.

Get Rita’s new book “The End of Competitive Advantage” on Amazon today.

Check it out on Amazon

Recent Work